Monday, February 6, 2012

Super Bowl Commercials- Skechers GoRun

My favorite Super Bowl commercial was definitely Skechers.  I don't know about you but I was definitely inspired by the chunky little pug overcoming the odds by taking out the greyhounds in the homestretch.  The commercial definitely made me want to buy some Skechers GoRuns as well.  Ok, maybe neither of those statements is true but I have wanted to try some Skechers GoRuns for awhile and I was just generally surprised to see a Skechers commercial on during the Super Bowl.  I was almost as surprised as when Meb Keflizighi, former NYC champion and 2012 Olympic Trials Champ, signed an endorsement deal with Skechers and actually wore the shoes to two PRs and an upset Trials victory.

I have had many people ask me what I think of Skechers as a running shoe maker.  My answer usually is that I would like to try a pair of GoRuns- if they were free.  And that I probably wouldn't wear anything else that they currently have out.  The GoRuns have taken a different approach to the whole minimalist battle among shoe makers today.  It is said to "guide body to efficient mid-foot strike".  I'm not really sure how it does that.  Is that why the shoe looks like it doesn't have much heel?  Giving it an almost Shape-Up like look.

I'm sure the shoe is comfortable and it sure is light at 6.9 seconds.  And guess what, I'm going to buy some, if they cost me like 30 dollars or less.  And I'm going to give them a serious try.  Or maybe I'll just apply to be a Skechers wear tester for the GoRun 2.  We'll see.

Other thoughts on the topic: I think it's really funny that they didn't use Meb in the commercial at all- but how many everyday Americans know who he is?  Less than %1 most likely.

-Running back Danny Woodhead is sponsored by Skechers as well.

-I guesstimated that it cost Skechers the profits of about 100,000 pairs of GoRuns to play that commercial.

Commercial Here

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